At Areta, we don’t just communicate, we connect, collaborate and drive your brand toward unparalleled success.
We specialize in creating impactful communication campaigns that resonate with your audience and elevate your brand's presence. Whether you're a startup finding your voice or an established company aiming to strengthen your reputation, our tailored strategies are designed to meet your specific needs.
Founded by Ruchi Pandey, a seasoned and methodical PR professional with over a decade of experience in the field, Areta strives to stay true to its meaning of virtue and excellence. Having designed and executed effective communication campaigns for startups and publicly-traded companies alike, Ruchi understands that building a brand and its credibility takes creativity, resourcefulness and persistence. Most importantly, it demands strategic messages that resonate with all stakeholders, consistent third party validation, powerful executive profiles, coherent narratives and engaging communications activities. Areta leverages the diverse strengths of its team to bring you all of this.
At Areta, we believe that every brand has a unique story waiting to be told. Let us help you tell yours!
We at Areta want to craft and deliver impactful communication campaigns that build brand credibility and foster meaningful connections. Guided by our commitment to virtue and excellence, we leverage creativity, resourcefulness, and strategic messaging to resonate with stakeholders, ensuring our clients’ voices are authentically heard and powerfully represented.
Our vision is to be a beacon of excellence in the public relations industry, setting the standard for authentic and effective communication. We aspire to illuminate our clients’ narratives, helping them achieve exceptional heights through innovative strategies, unwavering dedication, and a steadfast commitment to integrity and quality.
Ruchi Pandey
Founder & CEO
Ruchi Pandey is an experienced PR and communications professional with demonstrated success in implementing communications programs for businesses from various industries. A software engineer turned communications professional, Ruchi takes keen interest in the craft of storytelling. Her expertise spans media relations, executive visibility and training, crisis communications, content creation, analyst relations, and internal communications.
Ruchi has represented companies like State Street Corporation, Ally Financial, Zest AI, Fusemachines, McCarthy Building Companies, and Allot Communications, among others as part of her numerous PR roles in New York and Kathmandu.
She holds a MS in Public Relations and Corporate Communication from New York University and a B.Tech in Electronics and Communications Engineering from National Institute of Technology, Durgapur.
